Achieve success at Toys & Kids Expo
Warsaw Toys & Kids Expo is a great opportunity for business talks and acquiring new customers. Huge exhibition space and full infrastructure available on site create the best conditions for presenting your products and services to thousands of consumers. The fair is the only such opportunity not only to build a base of new customers, but also to hear about their needs, which will allow for an even better adjustment of the offer to the expectations of recipients, which in turn will increase the company’s profits.
The fair at the Ptak Warsaw Expo Trade Fair and Congress Center is an excellent platform for meetings and exchanging experiences of industry representatives from around the world. The main assumptions of Warsaw Toys & Kids Expo include the promotion of Polish companies operating in the children’s articles industry and the products and services they offer in Poland and abroad. The undeniable advantages of the event, apart from the great location of the facility and comprehensive infrastructure, are: numerous congresses, workshops and industry training, wide promotion of the event in social and national media, as well as its industry character.
The fair is a great place to invite your potential customer base and present your products. This is one of the few occasions when you can meet so many customers in such a short time.
By appearing at the fair of toys and accessories for children at Ptak Warsaw Expo, you gain a unique opportunity to conclude new, valuable business relationships. This is due to the unique location – in the administrative and decision-making center of Poland, as well as reaching the largest possible group of professional visitors. Thanks to the broad promotional campaign of the Warsaw Toys & Kids Expo and the great media interest, your brand will reach hundreds of thousands of people in Poland and abroad.
Appropriate care for the visual impressions and aesthetics of the stand, as well as effective communication, especially before the start of the event, will certainly draw more attention of the event participants to your offer. By following the tips below, you will strengthen your participation in the fair and also save a lot of stress and money when organizing your stand.
Before participating in the fair, plan the concept of your stand. Think about what machines are most important to you – it will allow you to fully use the space and arrange the equipment of the stand.
Once you have the plan, it’s time to move on to the stand equipment. Its most important elements are:
Branding – the first element that visitors look for at the stand is a logo or company name. With the use of banners or – to enhance the effect – an LED screen on which you will display your flagship products or services.
Lighting – one of the most important elements of the stand, which will allow you to fully display the latest articles. The intelligent play of lights will definitely increase the attractiveness of your stand and product.
The floor – complements and emphasizes the aesthetics of your stand, which we can see in all trade fair centers around the world. Therefore, the cover of the stand area is obligatory at Ptak Warsaw Expo.
Power connection – imagine that you are about to get a new customer, but he needs to urgently use his phone, which is dead. Of course, you offer him a charger, but … you don’t have a connection at the stand. So, when asked if the electricity at the stand is important, we answer – of course!
A meeting place – the fair is tens of thousands of people and hundreds of attractions that generate a lot of noise. When planning your stand, remember about an elegant and well-equipped place to which you will invite potential contractors to make a deal.
The above few tips will surely help your company to achieve success at the fair. If you have questions and are looking for an idea for the implementation of your stand, browse our catalog and contact us – together we will create something special!
Attractions and activities
The stand must have substantive value, but in order to present it, visitors must be effectively gathered. The attractions you prepare will be of key importance here. Your brand ambassador presenting products, the possibility of active testing or awards for trade fair participants are just some of the ideas that will help distinguish your stand.
Also, do not forget about reliable human capital during fairs. Experts who go out to the client and attract him to the offer in an accessible way will be much more effective than one employee hidden in the depths of the exhibition.
Preparing new products is a great idea to involve and attract existing customers to the stand. We know from experience that all new products and premieres interest visitors the most. This is a great opportunity to refresh business relations with current partners and deepen cooperation.
Communication
All of the above elements make up the most important one – appropriate communication regarding the presence at the fair. As an organizer, we provide thousands of visitors and offer a wide range of pre-trade marketing collaboration using our channels. What we need to support you are announcements of attractions.
The fair is also a good place to invite the database of potential customers and present them face-to-face products. This is one of the few occasions when you can meet so many customers in such a short time. During the fairs of toys and children’s accessories at Ptak Warsaw Expo exhibitors can take advantage of the additional Hosted Buyers program. It is an effective initiative aimed at finding new business partners and developing companies abroad.
Shared success
A successful fair for our exhibitors means a sense of a job well done. We believe that this article will be useful for you and will allow both exhibitors and visitors to get the most benefit from participating in the Warsaw Toys&Kids Expo. At each of the above stages, of course, we provide the necessary substantive support, and more details can be found in our “become an exhibitor” tab.